This campaign centered on the launch of three special-edition Mary Kay At Play® Eye Shadow Duos, designed to energize existing customers while attracting a youthful, trend-driven Gen Z audience. The work focused on bold, eye-catching visuals, simple yet impactful looks, and fast-to-market relevance for LATAM. We reinforced Mary Kay’s global color-cosmetic leadership while equipping Independent Beauty Consultants with fun, engaging, and easy-to-sell materials that aligned with the brand’s vibrant 2023/2024 toolkit aesthetic.